ARCHIE CHALLEN
ASDA: Charm Bracelet
Food shopping could do with an injection of swag. So working with independent jeweller, Four Pence and Creative Director, Liam Ricketts, we made the smallest ASDA Rewards card setting it on a bracelet with the shopping list as silver charms. These included cult classics such as a Prime bottle, pizza counter pizza and not forgetting our antioxidants - a brocolli floret.
The bracelet was picked up by the supermarket giant prompting them to comment and duet on TikTok to their thousands of followers.