ARCHIE CHALLEN

SENIOR CREATIVE LEADING CAMPAIGNS ROOTED IN SPORTS AND CULTURE.

Durex #FitMatters

Durex launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using the right fitting condom.

Our campaign was released after Durex’s own research found that 46% of consumers were not confident about buying the right condom. We used influencers including the likes of Dr Emeka and Joe Marler, in social, online and OOH to drive awareness around the importance of condom fit.

Experience

Born Social
VaynerMedia
Publicis Sapient
Leo Burnett
Iris Worldwide
VCCP

Brands

TikTok
UNICEF
Zalando
Durex
NatWest
Heinz
McDonald’s
PICO VR
More

Contact

archiechallen@gmail.com
+44 7730 466 289
Instagram, Linkedin, TikTok, Strava