Durex: #FitMatters
Durex launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using the right fitting condom.
Our campaign was released after Durex’s own research found that 46% of consumers were not confident about buying the right condom. We used influencers including the likes of Dr Emeka and Joe Marler, in social, online and OOH to drive awareness around the importance of condom fit.