ARCHIE CHALLEN
PICO: Social
PICO joined the EMEA market as an unknown in the VR space. So we created a social strategy and playbook meaning we could both better understand and better serve potential customers. This meant targeting niche subsections of a broader target audience with tailored pieces of content getting us millions of views and building PICO’s voice in the market.
Our social content hit so well, viewers urged us to create PICO’s first ever YouTube live stream, trialling 2 of the new games in the PICO store.
We also leant into cultural moments throughout the calendar such as Valentines Day in which we created a VR Dating Gameshow.