ARCHIE CHALLEN


PICO: Social

 

PICO joined the EMEA market as an unknown in the VR space. So we created a social strategy and playbook meaning we could both better understand and better serve potential customers. This meant targeting niche subsections of a broader target audience with tailored pieces of content getting us millions of views and building PICO’s voice in the market.




Our social content hit so well, viewers urged us to create PICO’s first ever YouTube live stream, trialling 2 of the new games in the PICO store.



We also leant into cultural moments throughout the calendar such as Valentines Day in which we created a VR Dating Gameshow.

Experience



Born Social
VaynerMedia
Publicis Sapient
Leo Burnett
Iris Worldwide
VCCP

Brands



TikTok
UNICEF
Zalando
Durex
NatWest
Heinz
McDonald’s
PICO VR
More

Contact



archiechallen@gmail.com
+44 7730 466 289
Instagram, Twitter, Linkedin, TikTok, Strava