TikTok: Duet Roulette
Duet Roulette is a TikTok LIVE series that pairs major stars with next generation music creators on the platform.

We were tasked with creating the show format, writing segments and directing on shoot days. This included talent management, set design, GFX and SFX. 



Each episode sees an artist meet 3-5 TikTok creators who have prepared a special remixes or covers, inspired by one of their latest tracks.


Season 1 of Duet Roulette neared an average of 100 thousand unique views per episode, saw 150 million impressions for #DuetRoulette, and is hoping to become a well-known format for artist as they do their media rounds ahead of album drops and tours. 


EXPERIENCE

Born Social
VaynerMedia
Publicis Sapient
Leo Burnett
Iris Worldwide
VCCP

BRANDS

TikTok
UNICEF
Zalando
Durex
NatWest
Heinz
McDonald’s
PICO VR
More

CONTACT

archiechallen@gmail.com
+44 7730 466 289
Instagram, Twitter, Linkedin, TikTok, Strava