TikTok: EURO2020™
As part of TikTok’s partnership of UEFA EURO 2020™ we created a real-time campaign to showcase the platform’s passion for football. We created around 650 separate pieces of content across social including the selection of three TikTokers that caught our eye during the tournament. We then surprised them with Euros experiences they will never forget.

These special moments helped our EURO2020™ campaign achieve 5X TikTok’s average engagement rate during the tournament period and delivered in excess of 230m views.






The campaign covered key European markets, with content delivered at scale for the UK, France, Germany and Italy. And to cap off the tournament, we created a one-minute film which aired at Wembley during halftime at the final, thanking fans for showing their support on TikTok.




EXPERIENCE

Born Social
VaynerMedia
Publicis Sapient
Leo Burnett
Iris Worldwide
VCCP

BRANDS

TikTok
UNICEF
Zalando
Durex
NatWest
Heinz
McDonald’s
PICO VR
More

CONTACT

archiechallen@gmail.com
+44 7730 466 289
Instagram, Twitter, Linkedin, TikTok, Strava