TikTok: #SeaShanty 2021 began in just as crazy a way as 2020 left us with the rise of the sea shanty trend. With the trend originating from a solitary video by a postman on TikTok, we wanted to celebrate him as part of TikTok's existing #ItStartsonTikTok campaign. The TV spot, turned around in 4 days, recieved 4.6 billion hashtag impressions in-app and a VTR 239% above benchmark. FeaturedIn: The Drum, Adage, Campaign, LBBOnline.