Food shopping could do with an injection of swag. So working with independent jeweller, Four Pence and Creative Director, Liam Ricketts, we made the smallest ASDA Rewards card setting it on a bracelet, with the shopping list as silver charms. These included cult classics such as a Prime bottle, pizza counter pizza, not forgetting our antioxidants in the form of a brocolli floret.

The bracelet was picked up by the supermarket giant prompting them to comment and duet on TikTok to their thousands of followers. 

Charm Bracelet