Zalando: Summer of Sports
Championing joy over judgment in sport.
Asked to develop a 360 campaign that coincides with 2024’s exciting summer of sports, we chose not to champion this year’s winners, but those unashamedly trying (and sometimes failing) a sport without fear of judgement.
Enlisting the likes of Robert Lewandowski, Alexia Putellas and Pusha T we showcased the joy of getting out of your comfort zones in sports.
“Sports are not just about competition, but about constantly improving and reaching new heights without fear of failure. In football, as in life, it's about moving forward and improving every day. This campaign reminds us that our best moments are still ahead, while encouraging everyone to embrace their journey's ups and downs.”
- Robert Lewandowski
AV (1/3)