TikTok: Duet Roulette
Tapping into platform features to uncover next gen music talent.

Duet Roulette is a TikTok LIVE series that pairs major stars with next generation music creators on the platform. We were tasked with creating the show format, writing segments and directing on shoot days. This included talent management, set design, GFX and SFX. 

Each episode sees an artist meet 3-5 TikTok creators who have prepared a special remixes or covers, inspired by one of their latest tracks.

Season 1 of Duet Roulette neared an average of 100 thousand unique views per episode, saw 150 million impressions for #DuetRoulette, and is hoping to become a well-known format for artist as they do their media rounds ahead of album drops and tours. 

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